The 10-4-1 rule is a simple way of setting a format for the style and types of content you will release. The basics behind the 10-4-1 rule is that for every fifteen posts on social media, ten will be content that is not related to your business, four will be content somewhat related to your business, and one will be a call to action that is intended to create income from your business.
Imagine receiving a friend request from someone whose wall is littered with posts about their products and services. I don’t accept, so it’s a no from me. That’s why I wrote this specifically for my network marketing friends, but you can apply it to any business.
Remember this, friend… You are not your business, you run a business. Be real, because that’s what we all want to see! Check out the formula for social media content below.
- Day in the life
FOUR POST SOMEWHAT RELATED TO YOUR BUSINESS
- Before and after STORIES (don’t say inbox me)
- Product testimonial
- Your personal product experience (don’t show or say the name)
- Benefits of certain ingredients in your products
You may also like: Closing Questions for Network Marketing Prospects
ONE BUSINESS BUILDING POST
- A shout out
- Pic with team sharing a story
- Event, webinar, party… pic sharing a story
- Sharing your teams vision and your excitement
TOOLS TO SCHEDULE POSTS:
Set aside time on a few days a week to schedule your content. It’s OK to do 1-2 real-time post a day, just be careful not to forget the times you’ve scheduled your other posts when sharing.
If you need an accountability tool, check out my Daily Method Of Operation Workbook, it has helped me and others build a thriving home based business.
Hope this helps,